Hit the notification button on a profile page of your LinkedIn connection. Then, you'll be notified each time they make a new post so you can like, comment, repost, etc.
Get noticed. Bring awareness to you, your brand, and services.
* This is a great way to get added to your prospect's LinkedIn feed to help support your brand, product awareness, how your solutions solve specific industry pain points, etc.
1. Identify your key competitors and buyers
Research and find leading competitors and similar buyer profiles on LinkedIn. These profiles following your competition will likely be interested in your product/service as well.
2. Engage with your competitors' connections
We manually follow these profiles and ensure that each one is relevant. Then, we like and comment on their content before connecting.
3. Bring awareness to your brand, services, and value proposition
After connecting with your Ideal Customer Profile we'll continue liking and commenting their posts. We'll send a few direct messages too - building the relationship.
4. Continue posting great valuable content including a call to action
We'll make sure to post great content for you during the outreach process and beyond (some connections will passively engage with you directly).
Create segmented groups within your list of LinkedIn Followers and Connections. Each group should have a distinct profile and persona. LinkedIn Navigator allows up to 15 groups. These groups should have interests in the issues specifically relating to your business, products, or services.
Build content around these connections and their individual interests. Speak to them directly - engage them - and develop that relationship.
* Also, don't forget to optimize your LinkedIn profile to build trust and show your expertise as a subject matter expert.
4: Share 4 pieces of content posted by others on LinkedIn. It's best if the content relates to your industry, company, products, or services and links back to one of your digital assets.
1: Share 1 update posted by another connection on LinkedIn. Again, it's best if the content relates to your industry, company, products, or services.
1: Create and post 1 valuable, interesting, and insightful piece of content targeted at your Ideal Customer Profile (ICP). If the content is text, it should include a quality visual as well.
* Another point of view on the 4-1-1 approach is to arrange (4) posts that are interesting to your audience that make you look good (1) post that is a hard sell (1) post that is a soft sell.