1. The Statistic
Start with a compelling statistic. This element grabs attention and establishes credibility. Statistics provide concrete evidence that supports the message you want to convey.
Purpose: Capture attention and establish credibility with a compelling fact.
Tips: Use recent and relevant statistics from reliable sources. Ensure the statistic directly relates to the point you want to make.
Examples:
"Did you know that posts with images receive 94% more views than text-only posts?"
"Studies show that LinkedIn posts with videos get 5 times more engagement."
"Research indicates that posts with a question generate twice as many comments."
2. The Explanation
Provide context or an explanation. This part helps your audience understand why the statistic is important and how it relates to their experience. It adds depth to the initial fact, making it more meaningful.
Purpose: Explain the significance of the statistic and provide context.
Tips: Keep the explanation clear and concise. Relate the statistic to common experiences or challenges faced by your audience.
Examples:
"Visual content captures attention and encourages more engagement."
"Videos are more engaging because they combine visual and auditory stimuli, making the content more memorable."
"Questions provoke curiosity and invite interaction, which can lead to more comments and discussions."
3. The Example
Give a real-life example or case study. This part illustrates how the statistic and explanation apply in a practical context. Sharing your own experiences or referencing case studies makes the information more relatable and actionable.
Purpose: Illustrate the practical application of the statistic with a real-life example.
Tips: Use specific examples and include details that highlight the impact. Make sure the example is relevant to your audience.
Examples:
"When I added a relevant infographic to my post last week, views doubled overnight."
"A colleague of mine started using short videos in her posts and saw a 50% increase in engagement within a month."
"I recently started asking questions at the end of my posts, and the number of comments has tripled."
4. The Call to Action (CTA)
Encourage your audience to use this insight. This final element prompts your readers to apply the information you’ve shared and engage with your post. A strong CTA helps to continue the conversation and build a community around your content.
Purpose: Drive engagement and encourage your audience to act on the insight.
Tips: Make your CTA clear and inviting. Encourage specific actions that are easy to follow and relevant to the content.
Examples:
"What kind of visuals have you found effective? Share your thoughts!"
"Try incorporating videos into your next LinkedIn post and let me know the results!"
"Have you noticed a difference when you ask questions in your posts? Tell us about your experience!"
LinkedIn posts with a clear structure receive 50% more engagement than those that don't have structure.
Articles (long-form) are important too. Why?
In today's digital landscape, writing long-form articles enhances social media engagement, strengthens branding efforts, and drives demand and lead generation - for the long term.
Articles provide a platform to showcase expertise, share valuable insights, and engage with a targeted audience on a deeper level than short-form content allows. They not only establish credibility and authority within a niche but also create opportunities for meaningful interactions and discussions. Moreover, well-crafted articles contribute to brand visibility and better position people as thought leaders in their industries.
By consistently delivering high-quality articles, companies can attract and nurture leads, converting engaged readers into loyal followers or fans.
Combining short-form content and long-form content has proven to boost overall campaign effectiveness.
This strategic approach including multiple forms and styles not only builds a stronger online presence but also cultivates trust and loyalty which is essential for sustainable business growth in the digital age.
Here are a few long-form templated writing guides to help you create a framework around your content strategy.
Templated Writing Guide: Thought Leadership
Templated Writing Guide: The Storyteller’s Hook
Templated Writing Guide: The Value Bomb
Templated Writing Guide: The Data-Driven Post
Consistency is key! Keep at it and the investment will pay off significantly, allowing you to build a stronger, more impactful multi-channel presence.
I hope this information helps you with your self-managed social media campaigns. At some point, your growth will reach a place where you don’t have the time, energy, or resources to handle it on your own.
For executive assistance on social media tasks, content creation, and management please contact me directly. I’m happy to serve friendly, like minded professionals.
Stay focused and have a productive day. Here’s to long term exponential progress!
Tim Burrows
ProducingSales
Managing Director Of Sales and Marketing
TimB@ProducingSales.com
Mission:
To actively help Solopreneurs, Entrepreneurs, and Small Businesses grow successfully in responsible ways through marketing, sales and business development best practices.
Vision:
Serve as our client’s valued business partner providing positive sales & marketing results through creative strategies, focused campaigns, and fantastic experiences.