1. The Pain Point
Address a common problem your audience faces. This element helps to immediately connect with your readers by showing empathy and understanding of their challenges. By identifying the pain point, you also set up the need for the solution you will provide.
Purpose: Connect with your audience by addressing their challenges.
Tips: Use clear and concise language to articulate the problem. Ensure it's a pain point that is widely recognized and relevant to your audience.
Examples:
"Struggling to get your posts noticed in the sea of content?"
"Finding it hard to engage your audience on LinkedIn?"
"Are your LinkedIn posts not getting the attention they deserve?"
2. The Promise
Offer a solution or insight. This part provides hope and assures your readers that there is a way to overcome their challenge. It sets the stage for the actionable steps you will outline next.
Purpose: Provide hope and introduce your solution.
Tips: Be clear and confident about the benefits of your solution. Make sure it’s something achievable and realistic.
Examples:
"Here’s a simple framework that’s helped me increase my engagement by 30%."
"You can boost your LinkedIn presence with just a few simple tweaks."
"I've found a method that consistently drives higher engagement."
3. The Steps
Outline actionable steps or tips. This is where you deliver the meat of your value bomb. Break down your solution into clear, manageable steps that your readers can easily follow and implement.
Purpose: Provide clear, actionable steps that your audience can follow.
Tips: Keep the steps concise and numbered for easy readability. Ensure each step is actionable and specific.
Examples:
"1. Use a strong hook. 2. Provide value upfront. 3. End with a clear CTA."
"1. Identify your audience's pain points. 2. Share a relatable story. 3. Offer a clear solution. 4. Encourage engagement with a CTA."
"1. Start with a question. 2. Share a quick tip or insight. 3. Use a relevant image or infographic. 4. End with a CTA."
4. The Call to Action (CTA)
Invite your readers to take action. This is a crucial part of your post as it encourages interaction and engagement. A strong CTA can help you build a community and drive conversations.
Purpose: Drive engagement and encourage readers to act.
Tips: Make your CTA clear and inviting. Encourage specific actions that are easy to follow.
Examples:
"Try this template in your next post and let me know how it goes!"
"What strategies have worked for you? Share your tips in the comments!"
"Give these steps a try and tell me about your results!"
LinkedIn posts with a clear structure receive 50% more engagement than those that don't have structure.
Articles (long-form) are important too. Why?
In today's digital landscape, writing long-form articles enhances social media engagement, strengthens branding efforts, and drives demand and lead generation - for the long term.
Articles provide a platform to showcase expertise, share valuable insights, and engage with a targeted audience on a deeper level than short-form content allows. They not only establish credibility and authority within a niche but also create opportunities for meaningful interactions and discussions. Moreover, well-crafted articles contribute to brand visibility and better position people as thought leaders in their industries.
By consistently delivering high-quality articles, companies can attract and nurture leads, converting engaged readers into loyal followers or fans.
Combining short-form content and long-form content has proven to boost overall campaign effectiveness.
This strategic approach including multiple forms and styles not only builds a stronger online presence but also cultivates trust and loyalty which is essential for sustainable business growth in the digital age.
Here are a few long-form templated writing guides to help you create a framework around your content strategy.
Templated Writing Guide: Thought Leadership
Templated Writing Guide: The Storyteller’s Hook
Templated Writing Guide: The Value Bomb
Templated Writing Guide: The Data-Driven Post
Consistency is key! Keep at it and the investment will pay off significantly, allowing you to build a stronger, more impactful multi-channel presence.
I hope this information helps you with your self-managed social media campaigns. At some point, your growth will reach a place where you don’t have the time, energy, or resources to handle it on your own.
For executive assistance on social media tasks, content creation, and management please contact me directly. I’m happy to serve friendly, like minded professionals.
Stay focused and have a productive day. Here’s to long term exponential progress!
Tim Burrows
ProducingSales
Managing Director Of Sales and Marketing
TimB@ProducingSales.com
Mission:
To actively help Solopreneurs, Entrepreneurs, and Small Businesses grow successfully in responsible ways through marketing, sales and business development best practices.
Vision:
Serve as our client’s valued business partner providing positive sales & marketing results through creative strategies, focused campaigns, and fantastic experiences.